The great thing about knowing how the Internet works is being able to plan ahead.
For instance, yesterday I knew that today I’d be unable to write. My throat issues have now spread to right ear and face, and as a result when you read this either one of two things will be happening. I’ll be a) at the Doctor picking up drugs, or b) at the Gym for the morning making up for the fact I took today off to try and beat off the throat/ear thing, which I ended up doing. Either way I knew this was gonna happen, and so I planned ahead. I’m not sure why people find organisation so scary, and it’s certainly not boring to be able to give yourself time if you have a grasp of all the elements involved.
I think maybe because it counters the notion that the Internet’s somehow instant and immediate, when in reality it is, in many places, very much none of those things.
When I first joined Twitter, a lot of Parody Accounts would try to follow me. These composed mostly of a daily post, regularly at the same time, which once you’d read them for a month would repeat. And repeat. Often you didn’t even have to wait 28 days for that to happen either, and the links inbetween would be to sites that inevitably my Virus Checker would flag as suspect. Selling yourself on fresh content only works if, at some point in the equation, you are prepared to put in the hours. You can cheat, but if you’re not honest or clever, that’s the end of your relationship with your reader. The trick is to remember that if you write four posts in a day, you don’t need to publish them all at once. This fact appears to get lost on a few who then go on to lament they have nothing to write about after that first flush of activity. For some people, that day’s work could easily equate to a MONTH’S worth of content if they scheduled it correctly and filled in the gaps with other things. Being prolific is not necessarily all about application. Often, it’s more to do with organisation than anything else.
Learning to say NO to yourself is quite hard when you’re writing good things, because instantly you want to share or the immediacy you feel from the process is lost. The truth is, it doesn’t matter, if all you really want is someone reading to begin with. As it’s taken approximately 15 years for my current novel to finally arrive at its current state, where I can actually feel it’s good enough to be consumed by anybody except me and the few people who may have seen drafts? Time’s never your enemy. Quality is what matters more, at least for me. However, as your experience will vary, I’ll say only this. If it matters to you that you keep people interested? You need something that appears on a regular basis. I sell my Warcraft blog on a daily post. This blog is now three weeks of uninterrupted entries and although I know it hasn’t been read by many people that entire time, that is beginning to change. Yes, it does make a difference, and I’d say that’s worth the effort alone.
Mostly, in this case, this is me showing myself that with a regular, structured working environment, I’m capable of far greater things than if I just let the whole thing slide and happen when I feel like it. For my sanity alone, the organisation’s already paid for itself ten times over.