Yesterday, for twelve hours, I did something totally nonsensical to raise money for a charity very close to my heart. By the end of the day I’d made three times the amount I set out to. However, I don’t think I came anywhere close to succeeding at my task, and that’s got a lot to do with my own expectations of the World around me. The fact that if I’d webstreamed for twelve hours and had breasts exposed I’d have probably managed ten times that is neither here nor there. The fact I’d planned for weeks is largely irrelevant. What I learnt yesterday is that when all is said and done, my Twitter has irrevocably changed in the last twelve months.
I was competing with a lot of different events and traffic yesterday, but I didn’t advertise well enough, I didn’t get the word out in the right places, and lots of people now are very loathed to give cash to random people on the Internet. Most importantly, all my subtlety and planning was completely pointless, I could have just posted Cat .gifs for 12 hours and would probably have gotten far more views. Nobody saw the stories I’d tried to tell. No-one really knew how they should react, and I got one request in the entire 12 hours. All in all, I did great on the planning, but totally failed on execution and information dissemination. If I’d have done a bike ride it would have been easier for people to ‘see’ an achievement that was worth sponsoring. The Internet is not the way to generate donations like this.
I have learnt a salutatory lesson going forward.
However, I got to design some STONKING artwork (yes it was all fucking fantastic, thank you for saying so) and even if nobody really bought into my fantasy, I utterly loved doing it. In that regard, yesterday was an unmitigated success story. I had a fabulous time, and what nobody saw behind the screen was that I was exercising between bouts at the computer, because now I’ve learnt the value of not staying stationary for too long. Once upon a time I would have sat for hours without a thought… well, not any more.
When all is said and done? It’s £310 that Mind would never have had to begin with. The page will stay open until Monday morning, if you now feel the urge to donate?
Next time I’ll be doing things differently (no breasts included), and there will be a better final total. Oh yes.
PS: THANK YOU to the twelve people who gave cash: /points YOU DA REAL MVP.