If all you care about are numbers, success can be easily devolved down to a 1/0 equation. I mean LOOK AT MY INFOGRAPHIC PEOPLE I have a 30% increase in mentions from last month! But that is frankly nothing compared with the WHOPPING 50% rise in engagements! What is my secret? I’ll tell you, it’s the fact that I’ve only picked up 11 followers in the last month. I don’t give a flying fuck about who wants to follow me, but if they meet a certain criteria I will pretty much automatically turn them away at the door. If you’re here to play the ‘only way to win at Twitter is with a six figure audience’ card and you’re NOT Stephen Fry?
Don’t waste my time, amateurs.
The thing is, however, that some of these people clearly aren’t fucking about on Twitter and have worked quite hard to get the numbers to work for them. Once upon a time, they were simply robot accounts with minimal if not no actual human content attached. However, once Twitter got wind of the fact their game could be botted and people could rack up enormous high scores and never actually engage their users? These accounts are no longer simply regurgitated monthly links to blog posts. There’s a complex game involving monetising and SEO via websites that some people play with as much commitment and dedication as you follow your favourite team. It’s not exactly going to make you a hit with the ladies, but becoming a smart marketeer clearly makes ends meet. Except if you looked closely at the 596k followers attached to my sample account above, there’s likely to be a fair proportion of not real people in that total.
I however, strive to seek out real people as a matter of priority.
While some might obsess over popularity, I crave reality wherever possible. That means that yes, I go look at people’s feeds and read their biographies long before I press ‘Follow’. I keep a pretty close eye on what is being said or referenced too, and that means when someone leaves I’ll pretty much always go back and check why. You can consider it the equivalent of running a busy entertainment complex and constantly doing customer feedback to ensure the people who come to talk, eat and enjoy themselves are getting the maximum experience for their time spent. Yes, this does mean I listen to criticism too: I’ve cut back on stuff that won’t make sense to you if there’s not appropriate context. When I get cross at something, when before I would have done a bit of leery subtweeting, I now instead throw pot plants. This has helped me cut the drama in my feed down to an absolute minimum.
When success is now defined as a man in the White House who has billions of dollars earned but not one ounce of decency or compassion to his name, that concept holds no thrill for me. If being bigger and better than anybody else is your definition of achievement, I’m not interested. This, for me, is a slow and brilliant story that doesn’t rely on my ability to fool a robot and everything on my skill as a writer. As I refine the process of replying to Tweets in both concise and increasingly creative ways, I want less and less to do with anyone who seems to think they know what I want without asking. If your version of ‘interacting’ is simply throwing anything you believe I want on my feed in the vain hope I’ll be grateful, without taking the time to both talk and interact? This is not respect, it is simply lip service, and in the end you will never truly succeed at anything without being able to care beyond a basic set of variables. You might be happy with the size of your referrals, but I honestly don’t care. That’s not what I’m here for.
That’s a journey that I’m only just beginning.