Do Your Thing

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Being your own brand is hard work.

I am only now beginning to grasp the amount of work involved in doing everything I’ve promised to the required standard. Don’t get me wrong, there is no regret involved, but at officially T+1 Month into my writing adventure, it is becoming apparent an awful lot of stuff will need a rethink come August. That’s the problem when you’re working from scratch, with a staff of one. What is achievable becomes almost painfully obvious, and overreaching just leaves you tired and grumpy. This weekend therefore I’ll be calling a Staff Meeting, looking at myself and deciding what is doable going forward and what has to be rearranged. Now I’ve managed to sort out a static front page for the IoW site? Those Graphics are gonna have to go, they look awful.

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Its not just that either: there’s no news in my gaming sphere to support daily posting, and I can lose today’s post (and for the next few Wednesdays) whilst I’m running a poll-based series of interactions via Twitter. That then frees up vital time to write fiction. I imagine this must be how it feels to do logistics for a living, the constant reappraisal of every variable on a daily basis as one shoves the unexpected into the mix whilst trying to deal with a historical backlog of maintenance. What I need to do most of all is drag my arse to the Gym to work out the aches in my legs (which are still complaining) and do some heavy lifting. Once my body’s back to normal, brain will run far more productively and I could do with being physically worn out.

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I am also now mindful of other projects that were put in motion months ago and could soon begin to bear fruit. If they all hit at once (and I know that is entirely possible, and should be planned for accordingly) then I’ll need a new plan. I may have been accused of a lack of spontaneity in the past, but I am getting really good at turning my personal requirement on a sixpence. With that in mind, I’m ready for whatever might get thrown at me. I’m going to go schedule a ton of shit, exercise, upload this week’s essay for a 5pm PST launch, make sure it gets at least three scheduled RTs along the way, and then start again tomorrow. I’d be lost without my planner now and the innate sense that what matters most of all is social media engagement. Without that, I’d have no Patreons to begin with.

This is a tough job, but I am more than up to the task.