I can now Tweet up to 280 characters. I don’t intend to do that with the majority of my output, and here’s why.
Watching the annoyance and frustration last night as the feature rolled out in parts of my social sphere and not others, it was almost funny to think that this change was, for so many, being considered as some badge of honour. The sole reason this change has been instigated is to help advertisers use space to sell more shit and make Twitter more money. This isn’t some great championing for more speech and understanding we’re talking about. For someone like me, it is a curse as well as a blessing. The biggest upshot is, undoubtedly, that people will just stop reading.
The major winner for me will be poetry and short stories: I can now create longer works to post… but as some people mute the stuff I posted in 140 characters, to begin with, length will simply make those posts less appealing and not more. That means I’ll need to work harder on visuals and clever use of space in posts, that it isn’t about filling every character and ‘optimising’ the output. Undoubtedly the format can be finagled, but to do so requires a willing audience, and watching the annoyance last night as people simply posted 280 characters of ANYTHING to see if they had the new limit…
Just because you can do something doesn’t mean you should has become the phrase that really matters. 280 characters in a Twitter fight are just as useless as 140 if you’re unable to make the point without resorting to abuse and anger. Proving a point succinctly and well, without ambiguity is still something many people could do with learning. Word economy is useful: more significant still is an understanding of when a word dump is appropriate. That’s something I’m still learning after 51 years.
The moral of yesterday’s rollout is that sometimes, being first is all that matters to many. That stuff about the other person’s social media feed always being more interesting is all in the eye of the beholder, you know. I’m not special, you’re not lacking, it’s just tech, and what will matter more long-term are the people who use the system to their advantage by embracing the positives and eliminating the negatives. No, I’m not going to be clever with the format until I am TOTALLY confident it can be pulled off successfully.
Time to watch other people and learn.