I shifted my blog ‘life’ away from Google a while ago, deciding to come to WordPress where there was more of an opportunity to flex my creative muscles. Having now felt as if I’ve settled in, comes the realisation that for a number of years Blogger helped me live a lie. Though I know I did have a decent audience at the height of my gaming interest, a fair proportion of that did not exist. A lot of my traffic was using my sites as stop points on other journeys, or to inflate the worth of other sites and not mine. I had hoped that by shifting everything to WordPress I could finally say goodbye to the automated response, but now realise I’ve simply swapped one form of robot for another.
Normally, 10 people liking your post would be a cause of celebration. However, all of these people did so in under a minute of the post going live. I don’t know a single one of them either, which means one of two things: they all happened upon my site simultaneously at the exact same moment my post was published and have all become overnight devotees… or, it was a robot. I know which version of reality I’m going to ascribe to here, and what it makes me question is why this kind of behaviour is considered acceptable. It distorts accurate statistics, feeds the fire of ‘all automation is bad’ and makes certain people believe their own worth far more than will ever be healthy to begin with.
However, I’m beginning to uncouple from an interest in metrics, as it becomes apparent their relevance is fast becoming pointless, at least for me.
Yesterday I wrote two blog posts and placed them on different websites. I know they were both of interest to my core audience: one was promoted by me throughout the day, the other was not. By the time I’d gone to bed they were both equally read, and the promoted one continued to gain a steady stream of views whilst I was in bed, from a regular audience who turn up to my site regardless of what gets advertised. The fact I could probably name about 80% of these people is neither here nor there, my audience is now a fixed percentage of the people I interact with daily. Everybody else might take an interest from time to time but in essence, I do more business using Social media than I do via blogging.
It’s the future: people don’t have time for all that commitment shit any more.
There’s also an emergent trend of people I know not using social media as much as they used to, that I’m seeing people forcing themselves away (as I have) to exercise and reconnect with reality. Those who remain strictly wedded to their platforms are becoming more apparent too, and I find myself thinking that if I’m honest, I’d rather pitch content to someone who can show that their existence isn’t just logging in the moment they wake up and not moving from the virtual unless pushed. It is a really delicate balancing act too for someone who’s now attempting to create a presence for themselves online. How much is too much or not enough?
At what point does one accept that the only true progress comes via hard work and consistency? For me, that point has been reached this month with more cash in the bank than I managed when using a custom-built crowdfunding platform. I now have a new stream of content, and assuming I can keep it all going for another couple of months, there will then be the opportunity to turn to people and point, before declaring ‘this is what you get from me, if you pay me we can make it better.‘ It seems a decent way forward, and the exchange of effort for cash then has some actual meaning, because I’m not asking people to fund controversial opinions they disagree with. This is art. You either like it, or you don’t, and if that’s the case then you don’t pay for it.
It’s really very simple, and needs no robots involved at all.
I’m coming up for 200k Tweets quite soon, and although I might celebrate the passing, it will be with a sense of some irony involved. A vast number of those message have been GIF-based, and it is beginning to make me realise just how important that side of proceedings has become. As I’ll talk about on the Writing site today, the biggest revelation in the last 10 days has been my comic strip, and how art has subverted itself in my mind to a very specific and quite vital opening movement of what is clear will be a path I’ll never stop travelling on.
The robots don’t (and won’t) fool me any more. When success does happen, it will also make detection far easier.