All Time High

Since the #MeToo Movement emerged in Hollywood (and beyond) the knives have been out for Ian Fleming’s secret agent. It is no surprise, on reflection: if you wanted a genre that had male dominance stamped all over it, here it is. Despite various attempts to shift emphasis (and a distinct move away completely from women as objects that began with the Casino Royale reboot in 2006) Mr Craig’s shower entrance in Skyfall gets an entirely understandable mention in that montage. What might once have been considered sexually charged gains a different hue when consent isn’t obvious, or indeed bothered with.

The people who make Bond quite obviously know they have a problem. A look at the @007 Twitter feed or the Official Website make this all too apparent: nothing controversial, a real emphasis away from the sexual and overly misogynist aspects of the movies, with shift towards what could be considered a more family-friendly outlook. To that end, I can now buy a Funko 007. There’s a 10p Coin of the Realm in a Bond stylee. At the weekend, a friend quite gleefully linked me a tweet which would appear to suggest the iconic DB5 is soon making a debut in brick format.

Those of you concerned that Danny Boyle’s gonna stuff up Bond 25 should bear in mind that there’s a lot at stake here besides the transfer of 007’s License to Kill. The world does need heroes, of that there is no doubt, but it is clearly time to ensure that diversity and respect get a fairer hearing than was previously the case. If the push into less controversial territory in terms of merchandising (and a new installation in the Alps in a location where SPECTRE was filmed that ignores all those scantily clad ladies completely) it’s a fair shout that you’ll be fixating on plot far more than has normally been the case.

The tabloids are full of casting rumours, we know when it starts shooting. Bond 25 has a lot to live up to, quite apart from public expectation. The groundwork already being done already suggests the direction that we’re heading may be distinctly different to those trodden before. Time will tell.


PS: I’ve written my own take on the current 007 and how there could be the means to introduce a female into the iconic slot on the MI6 roster. It seems like a good idea to shove some self-promotion in here…