About once a week I think, perhaps a bit less, someone who I know is fairly prolific on Social media will vanish. If they’re a sensible type, there’ll often be a précis to this along the lines of ‘I need to take a break.’ It is becoming the norm, rather than an exception, and denotes that an individual has, quite sensibly, grasped how much of a controlling influence this medium can become. There’s a reason you take rest days in exercise, can’t eat the same junk food for months on end without at least injecting some healthy food groups. Everything in excess is dangerous.
However, this may not help solve that persistent unhappiness that’s experienced via Global group interaction. Social media is neither soft drug nor cranial stimulant. It is the equivalent of talking to someone for an hour whilst simultaneously doing something you either love, hate or really aren’t that fussed about. If you’re in a bad place, there’s a 50/50 chance it won’t improve your mood, and then you have another important decision to make. Should you rely constantly on virtual encouragement when, if the power went out, you really would be on your own?
Why do I see people constantly using it as a crutch when in reality a ball and chain is the more realistic metaphor?
There’s the key: appearance. What you see as one thing is completely different to someone else. That’s why we no longer just have glasses of water in the future, you’re either full or empty and let that be a lesson to you, young lady. Do NOT stand in public places and decry anybody else’s opinions as shonky, lest ye be judged as shonky yourself, for the future is being listened to only if your follower count is over 9000 and you’re a registered Opinion Haver. We are approaching the last days of independent thought: algorithms are already blocking your Tweets as noise to the people you really care about. They’re already leaving Social medias because grown men can get them the sack just by having a Reddit group.
Seriously, this is the future of the Internet?
We dodged the bullet in Europe in the last week over copyright, but they’re already reloading the gun. People in the US are already seeing their net being throttled and metered: it is just the beginning. We will look back on these glory day in a decade’s time (assuming we’re all still here of course) and wish we’d stopped wanking amongst ourselves far sooner. This will be a place where you need to pay for an opinion, and then negotiate the various paywalls in order to have any chance of being heard. If you want emotional support from friends, you can bet it will come with a fee and conditions.
The Data Apocalypse is coming: don’t say you were not suitably forewarned.