Building the Perfect Beast

DAY 14: The end of 2018 deserves to be pushed out with a bang.

Blogging used to be a largely unassuming, cottage industry, but in 2019 it will become a bigger business than has ever been the case. The key, of course, is getting people to talk about your product with an air of genuine interest, and then that being used to further promote brands that rely on the word of mouth such endeavours create. Except, of course, there are those of us who don’t give a flying fuck about such associations.

What matters most, in the end, is truth. Kermode’s scathing deconstruction of why 3D is such utter creative bobbins might have (allegedly) ruffled industry feathers but it highlights both integrity and intelligence that ought to matter far more to those of us pursuing a balanced view of the World around us. Except, of course, more and more that’s not nearly as important as putting food on the table.

It’s that moment you dread when the much loved small streamer looks uncomfortable doing ads for the company that decided they’re capable of making sensible people buy their product. It’s the break in favourite podcast where hosts all talk about the sponsored service in their ‘style,’ desperately attempting to make you interested. It is the depressing, inescapable creep of corporate takeover that now consumes (almost) everything online.

Sponsorship isn’t necessary or required, of course. Except, inevitably, if a company believes your work is the best place to sell their wares, who in their right mind will turn down a lucrative placement deal? It’s one of those Moral Dilemmas that is easy to pronounce as a no-brainer right up until the moment someone hands you a contract. Honestly, will you be the one to say ‘nope’ when the amount offered really will change your life? Does it even have to be money? Is being approached enough to alter your outlook?

standby.gif

It will, ultimately, all depend on your notion of Success. I turned down a couple of offers during my time as a small-time gaming blogger, one of which was a) impressive and b) would have actually made me money. The more it’s thought about, the greater is my satisfaction that, at least in this corner of the Internet, there are quite enough other people lining their pockets in this fashion. Yes, it’s cash, but not required for my individual notion of success.

This year there’s thought to approach a number of Mental health charities to freely publicise their efforts, after which there’ll be a push for people to give ME money to pass onto them. Blogging has never been about doing words as a business, always as hobby:  over a decade plus that mindset has never really changed. I don’t resent or object to those who are doing just this, and don’t envy them either. It’s hard enough to write regardless, without the shadow of a corporate contract hovering in the background.

If you can be honest regardless, that’s a good place to start.