I love this random Twitter account. They found me, and now I will happily admit the mix of articles and outlooks to weight training and exercise has me hooked. It is a no frills affair, pretty much 90% curated content, with the rare greeting interspersed. If you were looking for peak Social media with minimal baggage, then this is it. There are thousands of such feeds too, covering a kaleidoscope of different subjects, but it’s rare that any of them pique interest, because of the amount of recycling that goes on with content.

It’s a rarity to find something with so much originality.


This is one of the reasons I insist on writing all my own material, and not simply taking four blog posts a month and simply reposting them every few days. I appreciate this is acceptable as content for most people, but I can do better. It also helps that this is still the best therapy on difficult days to keep me sane and to allow an often overactive brain the ability to sort itself out.

More importantly, as AI becomes increasingly capable of taking facts and producing copy that is pretty much indistinguishable from reality, originality is going to come into its own. Being able to produce quirky and honest content, to grasp what other people do best and then disseminate that to a wider audience… this will become a better means by which true, compelling output will end up in people’s feeds.

The wider issue of course is if anybody really cares.


I know why you’re really on Social media, and so do you: chat channel, cat pictures, occasional sharing of group experiences. You’re not here to read or learn, it’s just an adjunct of Facebook and all those other displacement activities. Except, things are slowly beginning to change. Whether the end result of this is good or bad is yet to be seen. The inescapable reality is that the means by which information is trusted is becoming far more significant than the words themselves.

There is a storm coming, and there is going to be a lot of collateral damage.

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