The World is Not Enough

The news today is full of BritBox: the collaboration between BBC and ITV which will undoubtedly see a ton of shows quietly withdrawn via other streaming platforms as the memo is read that TV’s future no longer lives in that box in the corner of your living room. Sure it’s the TV with Victoria’s face on it that dominates their splash screen currently, but acknowledging that phones, PC’s and tablets even exist as entertainment delivery devices is a massive, humongous step forward for terrestrial TV.

The world is changing too fast for these companies to ignore: if the customer surveys I increasingly get sent by Sky TV are any indicator, they absolutely see Amazon and Netflix as the only competition going forward. It’s not just TV either: behold the advert for a new team kit and ‘brand’ from, of all people, a county cricket team most people won’t even rate as decent. In fact, they got relegated to Division 2 of the County Championship last year, which presumably prompted this fairly radical change. Bricks as wickets, indeed.

Advertising is changing too. Once upon a time this would have been a poster or an advert in a newspaper, but nobody does that any more. It has to exist on a phone, in your hand on a train, and that means digital media. The choice of location for the ad is, I assume, Oxford, and could very well have been made using an iPhone: there is no need to employ sophisticated video editing like the Durham boys did. Anybody can be a star, and lots of people are. This is the future, where all that is needed to jump on a bandwagon is software and imagination.

It’s an amazing time for somebody like me, whose only restriction is the time available to make things come alive. It gives considerable pause for thought too: what might be possible on these platforms, what could be achieved with only the minimum amount of outlay. Undoubtedly the future is image as well as words, so how do you make the optimum use of both and still find the means to make a living…

Watch this Space…