In Shock News [TM] there will be two blog posts today. The reason for this? We need to talk this early in the morning about ethics.


Someone I follow, of significant note in their field, made what I consider a considerable misstep a while back. Instead of keeping personal business off Social media, they made a decision to use it as content. Personally, I feel this was a massive mistake, and as a result a fair glob of respect for this person has been lost. How one conducts oneself in this form of public forum is incredibly important.

The same goes for the large company who tried to make amends for a massive faux pas yesterday at the start of their annual content celebration… yes, there was a public apology, but nobody mentioned what it was about, or the place where the contention came from. It was as staged and managed as it was possible to get, and as a result… well, was it really an apology at all?

In the modern world, ethical conduct is becoming increasingly important.

Living your best life in fraught and troubled times is becoming increasingly important for mental health: do you boycott the company who simply enforced the terms of their own contracts, however heavy-handed that action may have been perceived to be? Are you willing to forgive the content creator who’s now beginning to grasp that nobody may approach them again for fear of becoming a story?

These are hard, involved choices to be made on an individual level for some of us, but the real truth is that nobody else really cares. So many people, trapped in their own bubbles of influence and importance, do not even realise just how damning their actions might be on a population becoming increasingly self aware of the chaos around them. It is, of course, all the fault of social media. 


Racism, sexism, attacks on non-binary people, environmental activism… and the list goes on. Once upon a time, a sensible ruler would just keep everybody poor and hungry so they were in no position to cause trouble. Then the Romans turned up and made everybody realise that you didn’t need to revolt if everything to keep you happy was provided… except, of course, that assumes everybody’s happy not to think too much.

Many of us think rather a lot about these things: when people or companies do things that are contrary to our own beliefs or ideals, there has to be at least some questioning of the motives. It breaks an important wall between ‘us’ and ‘them’ too: going forward, the relationship changes forever. It bothers me a lot that many people never think about such issues: all that matters is if they are happy.

Except now, on quite considerable reflection, it makes increasing sense.


Is it worth hamstringing your own enjoyment to be angry at a company you can do nothing to change? Should you care that someone else has made themselves look like an idiot? Life, undoubtedly, is too short to cut off your own nose to spite a face that’s becoming increasingly less careworn. As a recent convert to the Make the Most of Every Moment camp, ethical responsibility’s a really tough balancing act.

What’s a girl to do?

If people want to listen to what I think, they will. If they don’t, there’s really nothing I can do. If you’re gonna be an utter creep and stalk me however, that’s unacceptable, as is attacking me for deciding to have a good time. Life is a constantly changing balance of feeling, action and consequence, and as long as I feel what I am is ethically sound, that really should be enough.

What I can change will be, and the rest we’ll work out on the way.

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