Don’t Believe the Hype

My husband is a very, VERY keen cyclist. That means, in our house at any one time, there are SQUILLIONS of water bottles: some vintage, some too big to fit into bottle cages, some promotional and all prone to getting very mouldy if not cleaned properly. The best ones, undoubtedly, are minimal in their design and easiest to keep sanitary.

Doing just that this morning, I realise it is (yet again) time for a clear out. Detritus increases quickly in the modern world, so much stuff given away ‘free’ when it would be better for us and the environment if you didn’t feel the need to chuck me a bazillion tote bags and charging cables under the auspice of ‘look, we care about our clients.’

Then it hit me, yet again, that all of this faffing is a metaphor.

If I am going to succeed in business, finally, after all this time, making life harder for myself is not going to work. There is no need to reinvent the wheel every month, despite the fact it will make me look cool and edgy. Maybe, just possibly, introducing some consistency to my work might be an idea. That means finding a game plan, and sticking to it.

When it comes to Instagram, I am an utter Noob. Ideally, I should be using what is available to me without attempting to invent anything else right now, however smart or funny it might look. Therefore, today we have started a Plan of Action that will move through until Christmas. It’s hard to think that far ahead, I’ll be honest, but it seems a decent timeframe.

Let’s see if this new format will pay any dividends at all.

It is tough on the brain right now, so much to have to try and juggle. Watching stuff go out in the world and not have hundreds of people proclaim it a marvel, a wonder, the content they’ve been waiting for is difficult to cope with, when all you’re ever really after is someone telling you what you’ve done is great.

Expectation management is the toughest job of all.