Friedrich Nietzsche’s doctrine of Eternal Recurrence gets a lot of time in my brain, for reasons that will be unsurprising to those who know me well. Those who cannot remember the past are condemned to repeat it is the quote that really matters however (which was George Santayana, a Spanish Philosopher and NOT Churchill, who paraphrased as all good politicians are wont to do.)

It is continually depressing to watch Social media implode over the latest indignation and learn nothing from the experience. Educating people on how not to repeat the issues is, undoubtedly, a hit-and-miss affair. However, what it clearly highlights is who is paying attention, and sometimes, as has been the case on several occasions today, it’s apparent that the people I thought were listening to me really aren’t.

Yet again, I’m stanning the wrong people.

I don’t expect you to hang on my every word, it’s not devotion in return that’s crave, but looking as if you actually read what is written would be a start. Before I’d just put it down to people being busy, but now understanding of the platform and who uses it is a real eye-opener. You can literally work out who is talking AT you, without them grasping any of your hard work, and it is.

This is my home now, and I’m taking Social media far more seriously than you people who just turned up to use it as promotion. I live AND work here, you just try and coat-tail trends to keep people engaged. There’s a WORLD of difference between being professional and being honest. I can do both, easily now without thinking. These people struggle with one. I don’t need to stan them.

They should be fucking stanning me, because they’d actually learn summat.

It is time, yet again, to reorganise the Socials. I think I’m gonna be quite brutal in the cull.

Let’s see who actually notices this time.

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