Day 3: My mother in law has gone into hospital. The prognosis, from distance, is not good. She is in her 80’s, and a Cancer survivor. Whatever may now happen in the next few months, her legacy is significant and will be long-lasting. The world she knew at my age, over thirty years ago when I first met her son, has in many places vanished and in others altered beyond belief.
An awful lot has changed, on reflection.
This video has split Twitter, apparently. It’s an advert with a message embedded within it. If I believe half the crap being generated around the reception, this is the first true Horseman of the Apocalypse. Or, on the day when my Country is set to implode under the weight of it’s own fucking stupidity, it’s just another metaphor for how fast some parts of society shift compared to others.
However, this is significant from an advertising point of view for one reason alone: Gillette know better than anybody else the state of their business right now. It is VERY rare that such a company will embark on a project of this significance without full possession of the facts. This is not an advert aimed at Racist Dad, or any pompous wank-stain TV commentator who might hold an opinion on everything, for the sake of exposure.
This advert targets men who are already listening, and not those who embrace ignorance.
I get angry at those who will retweet the ravings of idiots as a means of pointing out that they’re wrong, because by doing so you’re giving that person the impression they’re agreed with and, by extension, popular. If The Orange Twat currently running the USA was unfollowed by millions of people as a protest, he’d complain to Twitter they were censoring him, not grasp that maybe the tide of social media use might be changing. There’s some pretty basic double standards at play here: we all have a responsibility to step up our games and make a difference.
Debate ought to be about being sensible, but caring. It should talk to us in a fashion that is fair and truthful, not condescending or unhelpful. Finding someone who cares is a rare and beautiful thing in the World right now, especially under current circumstances in the UK. Giving the time of day to strangers was always a thankless task to begin with, but now there is so much anger and frustration that we are reaching a tipping point. For us, the next 24 hours is crucial, and not for the reasons many might think.
Extremism is our enemy, BOTH SIDES CARRY THE CAN. Too much one way, too much the other. It isn’t just the Far Right that is the enemy: I see you, Far Left people, and you’re doing nearly as much harm as good. Just because nobody talks about you and you’re not the target of as much airtime and tweets does not mean you don’t get to stand there and be smug. In fact, NOBODY right now is particularly covered in glory.
If you don’t want your future to be remembered like this?
time for ALL OF US to start making things better.